Monday, September 17, 2018

Extra Strength Excedren Limited Edition

This is an interesting marketing idea. Excedrin has issued a number of "limited edition" extra strength geltab packages with the tag line "We See Your Pain". I don't think that these are actually hitting store shelves. I assume they're just promotional items, as I got one in the mail yesterday as a freebie after filling out an online form a few weeks back. I had chosen "Adulting", but "Bad Date" and "Commuter" were also available. If I were in charge, I would have also made "Too Much Screen Time", "Bills Piling Up", "Hungover Again" and "Kid Forgot Her Homework".


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