Wednesday, August 22, 2018

There's Nothing Enchanting About Disenchantment

I'm a huge fan of early Simpsons episodes. I'm also a die-hard Futurama fan and have been clamoring for more ever since its most recent cancellation. So, it was with much anticipation that I logged on to Netflix to binge watch Matt Groening's latest creation, Disenchantment. It's the story of Tiabeanie Mariabeanie De La Rochambeaux Drunkowitz (better known as "Baen"), the rebellious, irresponsible, alcoholic Princess of Dreamland, her companion Elfo and her "personal demon", Luci.

What can I say about this show? It's trite, predictable, and ultimately, underwhelming. But, that's how I felt about Futurama when it first started. There may be some potential in Disenchantment. Aside from the lazy humor, I think that Disenchantment, which purports to be about a rebellious princess going on quirky adventures, is really about an entitled drunk stumbling from contrived situation to contrived situation. It's just not funny. And it's hard to connect with a show when the main character is so unlikeable and unrelatable.

Monday, August 20, 2018

Kansas City Royals at White Sox 8/18/2018

I was up in row 1 of section 537 which offered a great view of home plate at Comiskey Park (Guaranteed Rate Field can KMA) on Saturday to check out the White Sox as they took on the Kansas City Royals. The White Sox suffered a pretty stunning 3-1 defeat at the hands of the Royals. It started out looking like the White Sox would have a great game, especially after Covey picked off Merrifield and Delmonico hit a solo homer to right field. Alas, it was not to be, as the Royals played a consistently better game and ran up 3 runs.

It was Tim Anderson bobble head night at Comiskey Park, and, I'm sorry to say, Anderson played like an actual bobblehead.

Wednesday, August 15, 2018

Linkedin Recruiter Calls Me

A head hunter ran through my Linkedin page and tried to get me to apply for a VMWare contract job. Rather than deal this shyster by telling him to Eff off, I sent him Clovis' number, telling him that he was a great fit for the position. When the recruiter called Clovis and said that Thomas Mac had passed along his contact info, Clovis became enraged, wondering if the recruiter and I were friends and wanting to know where I was at because I owed him money after wrecking his car at a Taco Bell.

Monday, August 13, 2018

Blue Apron Is In The Red

Over the last several weeks, I've been a pretty big fan of Blue Apron, the meal kit delivery company that has been the source behind my "Expectation VS Reality" posts. Despite my rousing endorsements, Blue Apron's stock has been in free fall recently. As of this writing, the stock is trading for around $2.20 per share, which is a huge drop from its 52 week high of $6.25 and very near is 52 week low of $1.72. So, what's happening? The meal kit market, which is fad based to begin with, has become heavily competitive. Hello Fresh recently surpassed Blue Apron as the market's biggest meal kit delivery company. Also, grocery stores like Wal-Mart and Whole Foods are looking into providing their own meal kits at a fraction of the price. The other issue is customer retention

So, what can Blue Apron do to turn this situation around? I have a few ideas:


  • Offer some cheaper kits: Most Blue Apron kits are priced at around $11 per serving with a minimum of 2 servings per kit. Cheaper alternatives are hitting the market and Blue Apron needs to pay attention. Blue Apron could easily provided cheaper, less complicated kits for around $6 per serving in addition to their usual kits. 
  • Enter Into Strategic Alliances: Blue Apron has already teamed with Costco in a pilot program to provided Blue Apron meal kits at select Costco stores. Blue Apron needs to expand on this partnership and possibly enter into similar partnerships with other grocery stores.
  • Focus on Customer Satisfaction: Customer retention is a huge issue. Blue Apron spends quite a bit of marketing in order to gain customers, but only 15% of those customers end up sticking around. My own experience is that on-time delivery is unreliable and variety is somewhat lacking. But, whatever the reason why Blue Apron is bleeding customers, they need to address it ASAP. 
  • Lose The Weekly Subscription Requirement: Blue Apron has recently allowed its customers to refrain from committing to a weekly subscription and just order kits on an as needed basis. Personally, this is what made me return to Blue Apron. In order to encourage subscriptions, perhaps Blue Apron could offer some sort of monthly incentive if a customer successfully took 4 weeks of delivery. 

Monday, August 6, 2018

The TommyMac Turns 45

My birthday is today, and I find that one day a year is not enough to properly celebrate my awesomeness. So, I spent the weekend celebrating. It all started when I got my car back from the body shop after I took it in to repair the deer damage. I had friends over for an epic celebration. I ran a 5K for the first time ever and didn't collapse while doing so. I caught a 20th anniversary showing of The Big Lebowski, which I had never seen before (odd since I am a big fan of the Coen Brothers). I watched the season premieres of The Venture Brothers and Better Call Saul. And, of course, I heard from friends, family and various well wishers. It's very humbling to have such an outpouring of affection from everyone. If I weren't such a super hero, I might actually tear up at the thought. Don't get your hopes up, though.

Wednesday, August 1, 2018

Expectation vs Reality: Soy-Honey Chicken And Rice

Blue Apron scored again with yet another on-time delivery. A guy could get used to this. The fine folks over at Blue Apron actually called me last week to see if I was satisfied with the boxes I had purchased in the past. I told them that one of the reasons I buy from them is that they allow their customers to buy kits whenever they want rather than forcing them to commit to a weekly subscription.

Tonight's meal was Soy-Honey Chicken and Rice with Togarashi Peanuts. This one took a little bit of skill and flair, but the description made me want to try it anyway: "Fragrant with dried orange peel and hot and sweet paprikas, togarashi (a classic Japanese seasoning) stars two ways in this dish. It lends bold flavor to roasted vegetables mixed into our side of brown rice and coats the crunchy peanuts that garnish our sweet and savory chicken". I followed the directions to the letter and fired up the grill to prepare the chicken.

Here's the Expectation vs Reality for comparison:
Expectation

Reality


So, how does it taste? I thought that the rice was the real star of this dish. The Soy-Honey sauce had just enough lime zest in it to give it a hint of lime which really brought all of the flavors together. The chicken was pretty standard since it just grilled chicken. The peanut garnish was interesting and added a nice bouquet to the dish. I'd say that this one was a winner, so kudos to you, Blue Apron.