We all know that advertising has had to constantly evolve in order to stay ahead of various methods of viral advertising. It has gotten to the point where it is often hard to tell the difference between real content and an ad. Skyrim is apparently no different. While exiting my home in Lakeview, I noticed a courier approaching. No doubt he had a letter for me. Perhaps it was the telegram from Ed McMahon that I had been waiting for. Before he could deliver it, the giant that has been hanging around my property (that's what I get for building out in the boonies) chased him down and beat him to death. While I walked back to my home, another courier appeared and gave me the intended message: An advertisement for the opening of a museum in Dawnstar. Great. Another viral ad.