Wednesday, January 28, 2015

The New My Coke Rewards Sucks

For about three years now, I've been somewhat meticulous about entering Coca-Cola bottle cap codes into the MyCokeRewards website. It's a fairly pointless endeavor, as, by my calculations, each point is worth only about three cents. Collecting and entering codes is like saving up pennies in a jar. Still, it's easy to do and the points do add up. Eventually.

Recently, the brain trust over at MyCokeRewards revamped the website. In addition to the code entering, there is now a series of social challenges that you have to do in order to earn status. Greater status unlocks better rewards that you can use your points for. The social challenges entail linking your social networking accounts and posting content from MyCokeRewards to it, which essentially turns you into a shill for Coca-Cola. It's no longer enough to simply offer a loyalty program, My Coke Rewards now wants its customers to help them trend on social media.

It's a poor business practice. First off, focusing so much on social media penetration is pointless, as Coca Cola isn't going to get much more brand awareness or attract many new customers via this method. Second, all of the shilling that My Coke Rewards is having their members do consists of re-posting content, thus relegating the tweets and statuses to little more than Internet background noise. Sure, MyCokeRewards may trend, but the content that pushed the trend will be meaningless.

I can't help but think that My Coke Rewards should have thrown a bone to its loyal customer base and elevated everyone who was a member before the status system to the highest status. That hasn't happened, though, and it won't ever happen because it makes no sense from a corporate standpoint. There are millions of people who have a decent amount of points already sunk into the system and, in order to get a chance to redeem those points for some non-lame rewards, those customers are going to shoot for Gold status. So, they'll re-tweet and re-post content like some heroin addict making promises to his dealer in order to score a future hit.

And the worst part about this whole ordeal is that the brain trust over at My Coke Rewards has disabled the ability to send in your codes via text. I hope that's only temporary, as that had been the only way to avoid dealing with the insanity of their website. 

Me? I'm out. What was once a recreational use of points has now become too impactful on my lifestyle. Forget the sunk cost. I'm cutting my losses. The only way to win this game is not to play.

79 comments:

  1. Agree 100%!!!! I too am done with this reward program! My wife & I have been coke reward members since 2007. Neither one of us are on facebook or twitter and have no desire to be on them. Coke, you have not only lost 2 reward members but probably lost 2 loyal coke drinkers because of your stupidness. NOT EVERYONE WANTS TO BE ON FACEBOOK OR TWITTER!!!!!!!!!

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    1. You would think that with Coke Stock above $192 per share, the Coke folks could 'float' a few morsels to its loyal customers. I am changing brands, nor will I give up the Diet Coke. Still, Coke takes the award as 'Mr Scrooge of the Year'. Bah Humbug!

      Delete
    2. I COMPLETELY ALSO AGREE WITH THIS!! IT IS RIDICULOUS!! WE DESERVE MORE AND BETTER FOR EVEN BEING LOYA;L CUSTOMERS AND PART OF COKE REWARDS!! COME ON COCACOLA!!!

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    3. mycokerewards sucks badly I HATE IT

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    4. Yes it has happened, Coke thinks they are way better than anyone else. It's time we changed to another product.
      I personally have changed to ginger ale with a kick added.

      Delete
  2. Absolutely, I deleted the app on my mobile in favor of the website on chromebook, but the new website sucks on all levels. The PC is not a mobile u should have the option of entering multiple codes still. Also, it doesn't properly record points after an entry even with no ad blocking and settings adjusted to accommodate this lame site. My personal belief is that they don't want to give out free 12 pack coupons.

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  3. Frustrated? That's kind of an understatement. My family and I have always been loyal Coke drinkers, and we have done the MCR thing since the beginning. We endured the bull$#!t while Coke changed the rules constantly. Now, you have to do the social media crap in order to level up to decent rewards after being loyal for years. Well, here is my new loyalty -Pepsi or any store brand not produced by or affiliated to Coca Cola. Hope that many more Coke drinkers help send the same message.

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    Replies
    1. You bring up a good point that I didn't really mention in the main article, and that's that My Coke Rewards have been dicking with the site ever since its inception. There have been constant shortages of rewards, rule changes and other shenanigans. I remember wanting to redeem points for a messenger bag for my daughter only to have the point threshold change as I neared it and then have the item get removed once I got near it again.

      You're right. Frustrated is not a strong enough word. They've yet to coin a word in the English language that can adequately describe how frustrated this experience has been.

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  4. Dito new cokerewards site is frustrating...ohh well just gonna toss my caps instead of saving them..dear coke u messed up a good thing just to loose customers

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  5. The problem with this program is that it is not a consumer reward program in any way, shape or form. It's a means for free advertising on social media. And this new site has so many problems that I almost feel sorry for Coke -- the migration was abysmal as people lost thousand of points (I lost more than 2,000), it does not accept codes for some visitors, the counter for the codes does not work properly and people have not been able to log in. Add on to that the terrible customer service where messages are ignored or responses given offer no solution whatsoever. It only asks for patience on the part of the consumer. Not a good customer service tactic.
    Almost feel sorry. This site was a beta for about a year, so shouldn't the bugs have been knocked out or resolved in a good amount of time? Plus the rewards -- even at the gold level which I reached before this year -- stinks stinks stinks. They are far fewer ones and not worth the time.
    All those issues combine to an epic fail for any company's web site. If you look at the facebook page for mycokerewards you see complaint after complaint after complaint among the posts. But what people don't realize is Coke does not care about the complaints. Look at the passive aggressive F-U responses given by mycokerewards to some (but in no way all) of the posts. They don't care if there are thousands of complaint posts. All they care about is likes, retweets, shares, etc. So if you don't like the program and liked the facebook page previously, unlike it. Please. If the likes on the page falls, then they will see this program as a negative.
    One of the responses said that the reason why the number of points allowed were reduced from 100 to 75 a week (I remember when it was 120 points a week), anywho, the only reason was to "ensure the sustainability of the rewards program." Huh? A multi-million dollar company can't afford giving a away a few magazine subscriptions or $5 gift cards after people have purchased hundreds of dollars of their product? Hmmm...
    Sorry for the long post.

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  6. Member since 2006. Pretty soon you will only be able to enter 10pts per week. Used to be able to enter 10 codes a day. Now only 75pts per week will take you 45 weeks to earn the SOL Headphones for 3340 points. It really sucks.

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  7. I'm glad I am not the only one that feel frustrated with this new site. Not everybody is on social media and like to post thing every minute of their lives. The rewards they have if you are not on social medial also sucks big time. People just can't accept when they have a good thing.

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  8. Dear Coca Cola,


    This new sight stinks

    We just want to drink coke enter points get rewards and get on with our day.

    Every one who agrees with me let them know it. Send them email, snail mail, call the customer service phone number.

    That is the only way they will change it back.

    ReplyDelete
  9. And add another disappointed, and now less frequent, consumer of coke products. The MCR program is now specifically designed to annoy its customer, and to have that customer annoy their friends, by requiring that they link their personal social accounts like Facebook and Twitter just to get the lame rewards. And even the low level "bronze" prizes are not supposed to need to be shared by FB or Twitter, still require that you do so. And as others have stated, the points-allowed to be entered threshold was lowered to 75pts per week, and can only enter one at a times.

    The consultant hired by Coke to organize this rewards program, must have secretly been a coke competitor.

    ReplyDelete
  10. Ditto! I opted out of the beta almost immediately since it was a clumsy experience. I'm sad to see none of the issues have been resolved now that the new site has launched. I'm only able to successfully enter codes about 50% of the time and I refuse to bombard my friends with Coke's social media garbage. I'll probably give up on MCR once I cash in my points on a $10 Amazon gift card in two weeks.

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  11. i am back to PEPSI after 6 years.

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  12. Here is the latest failure for MCR. I just got a e-mail that says all coke caps I enter 3/11 - 3/13 are double points, wow thanks, oh btw I've already reached my maximum points I cant enter two days ago so this is worthless. Trying running a special like that the first of the week, not the middle, so ready to stop buying coke all together.

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  13. New site and rules suck, period! Having to link to Twitter and Facebook to power up is a slap in the face to loyal Coke drinkers and MCR participants. Also, lowering the number of points per week to 75 is another slap. I have just under 5k points to use up and then I'm done. Will not participate anymore.

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  14. Couldn't agree more. I have a box of 1000's of codes (from 12 packs) that I get from family. I'm going to toss them and telling the family to just do the same. I don't have time to be a Coke's social lap dog.

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  15. Three attempts to enter codes only to have the site indicate not available. I never had this problem with the old site. Social Media??? Nope, don't want any parts of it. Honestly, with two more hassle log-ins, I will be done with this points. What was once fun is now a pain in the ass.

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  16. I don't know how to start Been a member of MCR for 7 Years, about 1Yr. ago started having
    Trouble getting my rewards usually always AMC Movie tickets, it is so frustrating to say the least
    I email them they have gave me the same answer check your spam is your email ok, had the same
    email with them the last 7 yrs, I get there conformation email about my reward purchase but no
    reward will show up at all they owe me two movie tickets and two large drinks I am done. They
    must have outsourced the program, totally have lost my respect for them, was a good time and
    worth paying the premium price for coke but now it is NOT!!!

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  17. I too hate the new program/site. There is WAY too much javascript, the site is WAY too heavy, forget about visiting it on a phone!

    Here's the correspondence between me and Coca-Cola...

    I have been using the new site for a few weeks now, and I really don t like it.

    I have been a member for the better part of a decade now, and I see that with the new site I am a "bronze" member? Also, I can't enter 100 points a week any more? I never really liked the 100 point limit, but reducing it is absurd.

    The old site was just fine. Don t try to fix something that isn't broke. This is the worst change your company has made since 1986. Is this all a ploy to create an uproar and the masses demand the old site back?

    Here's their response:

    Thank you for contacting My Coke Rewards.



    We’re sorry to hear you don’t like the new My Coke Rewards program and we’ll be certain to share your comments with our marketing teams. Please remember that you can still enter pin codes on the new website. Connecting your social networks is optional and offers other fun ways to enjoy the program.

    Participating in featured Activities on the "Interests" page labeled with the “+Status” icon are surefire ways to boost your status, and not all of the activities will require social media participation. We value your feedback and do hope that you continue to participate in the program.

    If you have any other questions, feel free to contact us again.

    I answered them back yesterday....

    Thank you for answering me.

    But, I have to disagree with the status program. I have been a consistently active member for at least 8 years now, if not from the beginning of the program then very close to it. I'm certain you can verify I'm telling the truth about that by looking at my account history. My longevity all by itself should put me into gold status of any sort of status program you initiate. It isn't the social media part I have a problem with, it is treating a long-time, almost charter member, of the program with such disregard toward his loyalty and longevity. It really is an insult, and one that should be immediately corrected.

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    1. I know this is an old thread, but your post is spot on. Like others, I too started MCR participation the first day it started. During the early years got some truly useful stuff and have logged many 1000s of points. I felt the same way after being demoted to lowly 'bronze' where the offers are total crap. Logged on today wondering if they had corrected their ridiculous changes. They have not.

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  18. Tommy, I agree 1000%. I sent a email to Coke several times about the Beta site. I have been a loyal Coke drinker and a fan of the Coke Rewards website. I enjoyed being able to use my phone to enter points via Text Message and by entering multiple codes without identifying what type of drink the code came from. When Blockbuster video was around I used codes weekly to get video rentals. Between Blockbuster Video, Pizza Hut, POGO and Shutterfly, I bet my codes save me $500 or more. I entered my maximum codes weekly and looked for specials daily. I now literally have a 13 gallon bag full of caps that will never get used. I remember when companies GAVE stuff away to promote their product and now Coca-Cola wants you to WORK for them, basically for pennies, to promote their product. I am not going to saturate ever facet of my life via social media, just to get a coupon or some lame prize.

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  19. They've sold their customers to social media titans. It's another scheme for them to make money, then turn around and toss you peanuts. Everyone of you that signs up for these sites, posts, you're generating revenue and prestige for them. Coke will sell your data to Twitter, and Twitter builds its brand, more advertisers will pay to promote their brand on Twitter, Twitter pays Coke for a steady stream of slaves. You're being gamed.

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    1. Just found this site. You said everything that I have been thinking. Just today I let Coke know that J am done, finished with their MCR program and their product.




      Delete
  20. This has nothing to do with promoting Coke. Everyone on Earth knows the Coke brand. This is about hits and selling you as slaves for advertisers. For Twitter's bottom line, it quantitatively looks better to have say, 110,000,000 users versus 100,000,000 users, and that means individual advertisers will be maybe an extra five percent per hit, or however it is they sell it. Your paying for CEO's lavish salaries, golder parachutes, etc, etc. You were sold out. Doesn't Coke make enough dominating 60% of the market or something like that?

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  21. I agree that the new site and program is terrible. Not worth the hassle.

    On a more important note is that we are discontinuing our coke rewards program for our school.
    For schools, we had a totally separate catalog to use point on where we could get items for the kids such as school supplies and playground equipment. That was awesome because you could see the students benefiting directly from parents donating their points to the schools.

    With the new program,they send a check directly to the administration where it goes into the general fund where those dollars could be used for anything under the sun. Getting anything for the kids out of that fund is next to impossible. Need bagels for teachers, no problem.

    Save your Campbell's soup labels for your school. With those, we buy similar items for the kids directly without the big shots being able to siphon off the dollars.

    It's been a good run Coke, but I am so done with you.

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    Replies
    1. My school was a member but when they went to the new site it is not even recognizing us as a school. I e-mailed but got no response!

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  22. Why is it that if i have enough points to get 3 Amazon Gift cards but I have to wait 3 weeks to get $30 worth??? Seriously guys?? You make us jump through fire and over alligators to submit our points we do all the work from trying to squint to read those tiny letters on the caps to sometimes entering 3 times the same cap because the M is an N or an H. Now I want to order 3 $10 Amazon gift cards since I have patiently waited and saved up my points and OH i can only order one a week? Pathetic!!

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  23. Same. I'm not interested in having FB, Instagram or Twitter in order to give Coke more free advertising. This is about as stupid as the new coke launch.

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  24. I got an email this month that I have to do activities once every 30 days or my status drops. I don't like Facebook and don't want to Tweet. I looked over the activities and can't find even one where you don't have to do social media to get the activity points. People are complaining on Coke's FB page but I don't see anything changing for those of us who don't want to promote Coke products for the company.

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    Replies
    1. Thanks for the info. I didn't know that Coke Rewards requires you to do activities every 30 days or lose your status. Add that to the list of reasons why Coke Rewards sucks.

      Delete
  25. Ok I think the new "rewards" site sucks also. But here is one more..I don't tweet, no one will follow me I am not a celebrity, I have linked my facebook account, but that is all on social media. So I come back to watch the 1 or 2 video's to earn status points that all you have to do is watch them for +3 status. Well watched and watched but no increase to my status points. 64 points before, 64 points after. Emailed six times about this issue with NO RESPONSE to date. Coke you need to get your Sh.. together and figure this out. I am pretty sure 20 year olds put together the new site as they are the only ones who tweet besides celebrities. But here is the real deal, we can rant here and that is all it is. NO one from Coke will ever read these or even care.

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    Replies
    1. You're absolutely right. We can rant about how much Coke Rewards sucks, but nobody is going to do anything about it. Coke doesn't care what we think about their Coke Rewards site. Still, it feels good to vent and I'm happy to see so many people agreeing with me.

      Delete
  26. Completely agree! I too have been doing MCR from the very beginning and have used many thousands of points to get several truly useful rewards from the early days when they still had decent rewards, including a full set of cooking pans we still use to this day. Now because I was demoted to a lowly status just like every other dedicated long timer, its just a bunch sweepstakes and gift cards. I still have about 2500 pts out there and hate to just let them expire, but if that's the best rewards I can expect going forward then there is no longer any point in my participating.

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    Replies
    1. Kevin,

      If Coke were a governing body and if Coke Rewards were a nation, most of us would be considered third class citizens. Like you, I hate to let my Coke Rewards points simply expire, but I'm getting pretty tired of logging onto the site hoping to see some decent rewards and only being met with disappointment.

      Delete
    2. Went back and checked today. Site rules still crap. I'm out.

      Delete
  27. I've been saving coke rewards since January 2014. I have 20 codes from the 12 packs. So, 200 points. And I looked up the prize that i wanted (two Fandango tickets), and those are 980 or something points. At this rate, it's going to take me until more or else until 2022, to make 980 points haha! And by that time, they'll either change the point system and the reward will be loooong gone.

    If you guys are looking for a decent rewards system try bing rewards, they reward you for the number of searches you make each day. I've gotten $10 worth of e-gift cards so far.

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  28. I used coke rewards alot and I looked forward to spending them all in december and getting giftcards to help me purchase presents for my family. Then the beta started and in order to get the same giftcards I'd have to use twitter and such which I Don't use. Then the site changed completly to the beta....I slowed my useage down and this december I'm sad to say there will be no giftcards to help purchase christmas presents since all of my points have disapeared due to acount inactivity.

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  29. I Completly Agree with what ever one says. not only do they refuse to give you the abillity to redeam your points for decent rewards but they even make it impossibal to get them when they reward them to you.I redeamed for a Walmart E gift card but when I went to the Link they sein my email to get my e gift card it said link Invallid. That really Sucks

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  30. I completely agree. I HATE social media and will NEVER be a part of Facebook or Twitter. Why do so many people just assume that everyone likes that crap? Coke, you better correct this soon or you will lose a very loyal customer base. Coke is almost always more expensive than Diet Pepsi anyway and they both taste good to me. I can see myself going to Diet Pepsi without missing Coke at all. Drop your inflated prices too Coke as your greedy practices will catch up to you.

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  31. It really was not that great before, but at least you could enter 125 points per week and at least get SOMETHING half-decent after a few months. It COMPLETELY SUCKS now, and they just offered a $10 Amazon gift card for 225 points and as soon as I went to get it they claimed it was out of stock?! How in the Hell does a DIGITAL GIFT CODE that does not even exist in a tangible form RUN OUT OF STOCK? Coke Rewards, you completely BLOW now....

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    Replies
    1. I was given a free gift when I checked my profile page, when I went to claim it, it was expired with no date anywhere to be found. What kind of game are they plying here ?

      Delete
  32. Yep, All of the above!! New site sucks!!! Bad Rewards! Always saved my points all year long for the 12 Days of Christmas Rewards...lots of fun and great great cards & last year I got 8 free 12 packs of Coke, $25.00 Best Buy, $25.00 TJ Maxx, $25.00 Home Depot gift cards.

    This year I got one 12 pack of free Coke, that's it. Saved all year for one free 12 pack!!! I'm done!

    The points I have left I'll just wait and see if anything worth while comes along, or opt for the movie tickets.

    Now it's just a waste of time, so disappointed. I use to tell everyone how great Coke Rewards was, now I don't even talk about it.

    ReplyDelete
  33. If you've ever looked at the street prices of rewards and calculated the value of points, you know that they are winnowing the deals to the point.

    I went through the motions of getting to Silver and Gold last summer, and got a few decent rewards such as Amazon gift cards at a respectable discount, based on point value. Today I checked and there were TWO gold rewards and FOUR silver rewards available. The bronze rewards mostly are overpriced personal accessories and branded clothing. They'd be better off packing t-shirts into random 12-packs.

    I have been using MCR since 2006. As with all customer loyalty programs targeted as cost centers that need reduction, by making the program less appealing, they will find that it attracts fewer customers, and less savvy customers. And what company struggling to maintain market share wouldn't want fewer, less savvy customers?

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  34. 100% on point, coke is running into the ground. Their rewards suck, they broke ties with costco because they refused to be reasonable with their pricing - they are like a dick drug dealer

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  35. Just lost all our COKE Rewards because my son and I couldn't log back in since our laptop was sent out for service and was replaced. They basically STOLE all my son's hard work and time he put into it. I think it's a shame that they take EVERY POINT instead of a percentage like 10%
    Don't use the rewards and switch to PEPSI!

    ReplyDelete
    Replies
    1. You could just log in in your new computer?

      Delete
  36. I started a long time ago and kept adding points to get the binoculars with a digital camera. I finally get enough points and they go and change everything and (of course) the binoculars are gone. The stuff they call rewards now is just junk.

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  37. Profile has reached redemption limit for this item??????? I have 5000 points and try to get a 55PT coupon for a free coke and it says,Profile has reached redemption limit for this item! EVery time I try!

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  38. I have 5000 points and would like to purchase a 55Pt coupon for a Coke and it KEEPS saying, Profile has reached redemption limit for this item!!!!!!!!!! Every time I try!

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  39. I have 5000 pts and try to get a 55PT coupon for a Coke and I get Profile has reached redemption limit for this item!!!!!!! Every time I try I get this!

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  40. The worst part is lately the prizes have been terrible. I love the picnic basket and measuring bowls I got last year and a few years ago. I wish they had prizes like that instead of coupons for more coke or shutterfly.

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  41. I've been a loyal MCR customer for years now. As much as I HATED the new site, I reluctantly linked my rarely used Social Media sites just so I could upgrade to the Gold status reward program. What did i get for that? More crap rewards in the Silver and Gold categories!! And there's only around 15-20 rewards to choose from!I currently have almost 15,000 MCR points as my wife and I were saving them to use on the Royal Caribbean On-Board credit rewards they were offering a couple of years ago. Of course, as soon as we booked our Cruise, the reward was no longer available and they haven't had anything that good since. I hope Coke gets the message and makes changes. I have found myself buying less and less Coke products as there's no longer any incentive to do so.. These MCR points are pretty much worthless now...

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  42. Our family drinks both Coke and Pepsi, but the kids switched to Coke just for the rewards program. We have saved for months (so long that many codes are outdated now). The problem? We signed up when the program offered a free snapfish book just to join/start. We met the criteria May 5. Tried to claim the reward and could not find any email or place on site to get it. Finally wrote them (4 times- mostly the automated system locked or didn't understand the question). They told us it had to be claimed by May 16. I pointed out that I had seen the offer was good until May 30 (two weeks later) and we had met the criteria well before that. They responded that in fact, the offer was good until June 30, but I had to 'claim' the reward we met the criteria for a full 6 weeks before the offer ended! Talk about deceptive! Yep, Mom's Decree: we drink Pepsi from now on. Don't want the kids to grow up to be suckers.

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  43. The time, effort it takes to enter in these long character codes is not at all worth the potential prizes you could earn in the long run. You could spend months, years - Which would become the equivalent of a part-time job and during these codes in Alta get a measly $5 gift card or some crap that just advertised as the product? Plus I've had my points expire multiple times. You would think with such the low quality products that they are giving out, that your points will never expire. But that's not the issue. The issue is the return you get for the effort is completely unfair. You need to step your game up Coke Rewards. Seriously

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  44. are they doing away with mycokerewards program

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  45. Points expired again. Over 2000 lost. Program sucks. Don't do it.

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  46. I've been accumulating points since 2009. My total was 1,794 until one week ago when they expired. They've expired before, dropped down to zero, and were restored, but I was never told restoration was a once-in-a-lifetime deal. In fact, it was just the opposite. I was told not to worry, that I would get reminder emails one month and one week before expiration, and could always call back in with any further issues. 1,794 points in 7 years...GONE!!! This is the only reason I need to NEVER buy another Coke product again!!

    ReplyDelete
  47. So I tried entering Diet Coke codes for the triple points promotion today. Coke stole 4 out of the first 10 codes I entered. Everything was entered correctly, waited waited waited, then a screen popped up saying Coke wasn't able to enter the code at this time. Tried same code 30 sec. later and was told the code had already been entered! So they stole the code and credited me ZERO points. After the fourth ripoff, I gave up. Terrible promotion.

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  48. I agree, I had the same problem. Code entry software and hardware at mycokerewards is just trash. I'll switch to Dr. Pepper.

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  49. This program totally sucks, I collected points for years and had almost 3000 points and hundreds of more codes to input. The "New" coke rewards rules enabled them to STEAL my points away never to see them again. Thanks Coca Cola company, you guys SUCK. Hello Pepsi!

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  50. I have over 40 caps with unusable (fraudulent?) codes that they will not honor unless I send them to Atlanta. So, I must spend $6.00 to receive $1.20 in rewards. I think that's unethical.

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  51. No, each point is worth a penny. Each bottle cap is worth 3 cents.

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  52. Just visiting.....as I see this sight is for sore losers and crybabies...We have maxed out each week 2 accounts.....and have received well over a thousand in free items since we started...Keep going Coke, you're doing fine.

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  53. Soooooooo disappointed in the new program!!!

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  54. Coke, you don't owe us anything. It's up to you to promote your products any way you wish.; however, you should have just quit the old Rewards program without introducing the laughable, waste of time pablum you are offering now. You have a long way to go to elevate your status to 'tripe.' The lame stuff you offer for entering codes is a total waste of time. I still like your product and will still buy it; but it won't be because I want to participate in such asinine activities as entering codes for a snack recipe. My time is more valuable than that. Watching grass grow comes to mind.

    ReplyDelete
  55. Complete joke. I'm deleting my Coke Rewards account. In fact, I'm not buying Coke products anymore.

    ReplyDelete
  56. I'm in the same boat as everyone here. REALLY disappointed in the "New" Coke rewards program that basically gives you nothing for your points. I live in the city of Chicago and there are only TWO coke machines, in the whole metro area, to use the Coke Wallet at and neither are anywhere near me. I don't see that ever happening. The Enter two codes for a chance to win an egift card is a scam as after entering about 100 codes - NOTHING. There are NO real rewards anymore so I too am going to probably just quit saving the points. It would be nice if they at east let you cash them in to get free Coke, but even that is limited now to once. What a waste. We should probably stop drinking Coke anyway as we don't need all that sugar and caffeine. Watre is cheaper and comes with its own rewards.

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  57. I don't understand why everyone is complaining about the old reward program. I had no problem saving and entering the points to get the rewards. The program that started in 2017 is the one that you should complain about. I got a lot of really nice things from the old program and now we're supposed to be excited about the possibility of a Walmart gift card. Lets show our appreciation and find something else to drink!!

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  58. yep the new coke.com sucks. they only have drawings know. and there is nothing that I want on there. I used to tell people about mycokerewards.com. now I can’t be cause it sucks now. they ended the one I like on June 30, 2017. I am know drinking close to none cokes now

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  59. Long story short .... I quit coke because of the NEW terrible program.
    (Ok, I still drink it.)
    This program is just as bad as when they came out with 'New Coke'

    Classic Coke! Classic MCR Program!

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    1. Excellent analogy. I mentioned the "New Coke" debacle to the phone center rep., but she didn't understand. She wasn't born until well after that noble experiment failed and Classic Coke returned. Regarding the new rewards program, there is absolutely nothing of value. If Coke is trying to instill product loyalty, this ain't it. I'm glad I redeemed my MCR points for some free 12 packs before it went away.

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  60. Hey, Coke, history DOES repeat itself. Remember when you changed the Coke recipe and sales plummeted? You really should have taken a lesson from that mistake--if it ain't broke--don't fix it. I'm sooooooooooo disappointed in this new program. I hope the idiot that came up with this useless "time-waster" gets fired and you hire someone who can come with an actual "customer-appreciation" endeavor. Does this site even get read by COKE or does this fall on blind eyes? (can't really use "deaf ears")

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  61. Very disappointed in the new program! With the old program, I received free magazines all the time. I've visited amusement parks for free and got gift cards too. I'm not soliciting myself on to social media to just possible win a prize. What a shame, Coke because I am avid Diet Coke drinker and it was very thoughtful when rewarded those of us that are.

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