As much as I love the Marvel Cinematic Universe, tossing Spider-Man back over to them is probably a bad idea. While it will certainly result in better movies, it means that, due to all the characters in rotation, we'll be getting fewer Spider-Man movies. Sony can still pull this out of the fire. Here's how:
Five Ways Sony Can Save Spider-Man
- Dump Avi Arad. He's the head honcho of all things Spider-Man over at Sony and he's the main problem with this franchise. He has made a number of poor creative decisions regarding the direction of the franchise over the years, the most egregious being the way he forced Sam Raimi to use Venom in Spider-Man 3. Arad sees Spider-Man only as a money making asset and all of his creative decisions are built around that.
- Keep Andrew Garfield. He did really well with what he was given in the last two movies. He looks the part of Peter Parker and acts the part as well despite Peter being written as a miserable douchebag. He has a real passion for playing Spider-Man and if he gets a decent script in his hands, he'd really make it fly off the page.
- Bring in actual writers who are longtime fans and trust them to get the job done. The writers of the last two movies, Roberto Orci and Alex Kurtzman are hacks who write by stringing together various set pieces and sprinkling them with pop culture references. They shouldn't be allowed anywhere near Spider-Man. It's time to bring in someone who has respect for the character who can write a compelling, layered story with an exciting villain that is a character piece first, an action movie second, and a romance third (if at all). Whomever this writer turns out to be should have little studio interference as "too many cooks" is what has spoiled the last three Spider-Man movies.
- Build the universe, but don't make it look like you're trying to build the universe. One of the main problems with The Amazing Spider-Man 2 is that it was trying to quickly shove a bunch of universe building references into it. Overall, it felt like a 90 minute advertisement for Sony's planned Sinister Six movie or maybe The Amazing Spider-Man 3. Either way, story elements took a back seat to introducing characters that may or may not be followed up on. They key here is to be subtle. Work slowly and methodically. Build the Sinister Six like it was built in the Spectacular Spider-Man animated series.
- Play nice with Marvel. I don't mean that they should give the reins back to Marvel. Sony doesn't have to collaborate with them on main Spider-Man movies, but they should encourage Marvel to "borrow" Spidey as a supporting character in their movies and maybe "borrow" Nick Fury or Coulson for their Spider-Man movies. The franchise has lost a lot of credibility lately and sucking up some Marvel cred would do it a lot of good. .