These are basically Hostess Sno-Balls colored orange for Halloween. As much as I love Hostess for all of their snacky goodness, I have to admit that I'm not a fan of the Sno-Ball line, not because of the pr0n connotations, but because I hate coconut. Although, admittedly, there's something so unwholesome about shoving a set big glowing orange balls into one's mouth.
The Hostess Sno-Ball line also includes other colors for various different holidays. I seem to recall seeing a green version for St. Patrick's Day called Lucky Puffs.