Friday, August 26, 2011

Really, Old Navy?

I guess I've got to hand it to Old Navy for their ability to appeal to the niche market of back-to-school teens who also happen to be pregnant. Nevermind the fact that teen pregnancy rates are the lowest they've been in the last 20 years. You can never be too careful, right?

I'd like to be optimistic here and assume that Old Navy stores are required to post uniform signage throughout the store, so the "Back-To-School" tag on the top of the sign is actually unrelated to the price of the maternity clothing. Or, perhaps Old Navy is seeking to appeal to parents who are pregnant and who also have children who are about to go back-to-school.  Then again, this could all be a response to some new high school trend.

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