Wednesday, June 29, 2011

Guerilla Marketing

It wasn't very long ago that Jason and I found ourselves at a Showme's restaurant out of state. We were discussing issues related to the website when the bartender overheard and asked us what we were talking about. I quite proudly handed her one of the business cards I created for the site about a year ago. Jason commented that I need new business cards, as the current ones don't reflect the site well enough. And he's right, but, seeing as I still have several dozen of them, it's going to be quite some time before I invest in a new batch. Besides, business cards aren't the primary method of marketing for the site. At least, they shouldn't be.

The conversation evolved into a discussion on how to better market the site using a limited amount of money and resources. Looking around at the restaurant's decor, Jason found inspiration. The walls were wallpapered with one-dollar bills that had various things written on them by customers. When the bartender came over again, Jason asked her to write VirtualSink.com on two bills and then asked her to place them above the ATM machine. I had to admit, it was a pretty brilliant move, but, at $2, Jason had just blown our advertising budget for the year. After further discussion, we decided to see what kind of marketing we could do for the website around town for free.

The first thing we did was take a trip to the local public library which had a pretty sizable computer lab. I was tempted to circumvent their security policies so that I could set each browser's home page to The Virtual Sink, but decided that, as a guest in this town, it wouldn't be proper. Instead, I added it as a bookmark. We then set about getting rid of the two dozen business cards I had on me by putting them up on bulletin boards or tossing them inside the open windows of cars in the parking lot.

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