Tuesday, January 18, 2011

That Toyota Highlander Kid

Have you seen this set of commercials? If you can actually make it through the entire thing, you've got a stronger will than I do.

Would someone from Toyota like to tell me why they think that this pre-teen hipster kid would make me want to buy a Highlander? Let's see, pre-teen hipster hairstyle, skinny jeans, listening to electronica, declares that he "doesn't tolerate" dorkiness, wearing a leather jacket over a long-sleeve button-up on a Summer day in the SouthWest. Yep. Kid's a douche.

In the original series of commercials, which had more of a focus on the parents, we agree with Toyota that the parents are annoying and shallow. But, as viewers we are not supposed to identify and agree with everything the parents are saying. The whole thing is meant to be tongue-in-cheek. In these recent batch of commercials, it seems that Toyota either wants us to identify with the little douche, or they're doing a terrible job of being tongue-in-cheek about it. I just want to run over that little douche with my ghetto Saturn, not listen to him drone on about how awesome Highlanders are.

1 comment:

  1. I remember that commercial promo for the Toyota Highlander. I think the video went viral at that time.