Wednesday, November 17, 2010

The Beatles Are On iTunes

After years of negotiation, The Beatles finally arrived on iTunes yesterday, with tracks from their catalog available for purchase individually or as complete iTunes albums. The much hyped announcement met with some fanfare, but was generally regarded with little more than a yawn. Still, hours after their songs arrived on iTunes, music from the Beatles began steadily climbing the iTunes Top 20 list.

Once you get past the Monday morning hype that Steve Jobs put out there, making the Apple fanboys get their panties in a twist over what they perceived to be a forthcoming announcement regarding the next step in iPad/iPod technology, this news may seem petty. Indeed, the casual music lover probably doesn't see this as a big deal. After all, most Beatle fans probably have all of their CDs and have ripped the songs into their iTunes library already. The reason why this is newsworthy is because one of the most influential bands in the history of popular music has finally embraced digital distribution. This is an acknowledgment that using physical media to distribute music is going by the wayside. The CD isn't going to disappear anytime soon. However, when we look back upon the scrapheap of history, the Beatles showing up on iTunes will be seen as one of the major indicators that the major music labels began to concede the demise of the physical media distribution model.

Now, if only we could get The Beatles to release The White Album Demos, Live at the Hollywood Bowl and the Threetles version of Now and Then.

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