Thursday, August 19, 2010

Shut Up, John Mellencamp

Veteran rocker, John Mellencamp is convinced that the Internet is destroying the music business. Mellencamp has said that the Internet is the "most dangerous thing invented since the atomic bomb". He insists that the rise in sales of digitally downloaded music along with the decline of CD purchases, combined with a music piracy via the internet, will destroy the industry in the long term. He's even convinced digital tracks don't sound as good as CDs.

Mellencamp believes that the Internet will bring about the end of Rock 'n' Roll, insisting that only a few popular artists will be remembered in years to come. He adds, "After a few generations, it's gone. Rock 'n' roll - as important as we think it is, and as big as it was, and as much money as people made on it, and as proud as I am to say that I was part of it - at the end of the day, they're gonna say: 'Yeah, there was this band called The Beatles, and The Rolling Stones, and this guy named Bob Dylan...' And the rest of us? We're just gonna be footnotes. And I think that that's OK. I'm happy to have spent my life doing what I wanted to do, playing music, make something out of life, but forgetting about the idea of legacy."

Personally, I think Mellencamp is completely incorrect. The Internet didn't destroy the music business. The music industry destroyed itself when it failed to adapt its business model and embrace new technology. Music itself is just fine. In a world where the only way to have your music discovered was to send payola to DJs or be pretty enough to be shown on MTV, the Internet offered a better option. New artists are getting discovered on Youtube every day. While the Internet is contributing to the diversity of music the music industry itself is destroying Rock and Roll. The genre is being chipped away by greedy record companies who put profit over quality and who put their noses up at anything different and creative.

Mellencamp was once different and creative. Now, he's rich rocker whining that he's not getting richer. He's an old man who wants the Internet to get off of his lawn. He's a musician on the decline kicking up a fuss in order to draw interest to his latest release. He's a caveman who is afraid of the wheel. 

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