Thursday, January 14, 2010

New Heineken iPhone Brethalyzer App

This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

There's nothing I like more than partying on the weekend. However, I always make sure to drink responsibly and I wouldn't even think of getting behind the wheel after a night of partying. I think we've all been in a situation where one of your friends has partied a little too hard yet isn't quite willing to acknowledge that they are too drunk to drive. It can be an embarrassing situation for everyone involved. Thankfully, the good folks over at Heineken have developed a novel way to diffuse such situations.

For those of you who have iPhones, you can Download the Heineken Breathalyzer iPhone app. It's a comically useful app that can be used to humorously nudge your friend into realizing that he/she is turning into one of the stereotypical drunk types identified by Heineken. You just have your friend blow into the iPhone “Breathalyzer” and it will show your friend which character he/she is turning into. It's a lot of fun, and it serves a good cause. I can't wait to test it out myself.

Heineken encourages people to drink responsibly and wants everyone to know the signs of when they've had too much. Their new iPhone app is part of their ongoing KnowTheSigns campaign. You can learn more about it when you visit The Heineken Know The Signs website

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