Monday, May 11, 2009

Pepsi Throwback

I picked up a 12 pack of Pepsi Throwback this weekend. Not since the introduction of Pepsi Blue have I been so apprehensive about purchasing a niche beverage. Pepsi Blue looked like someone had piled a bunch of smurfs into a blender and hit "liquify". Worse, Pepsi Blue tasted like someone had dropped a vat of berry flavored popsicle mix into a vat of Pepsi. And, I'm not a huge fan of Pepsi to begin with. Two tastes that I never thought should ever go together finally had, and the result was Pepsi Blue, which was eventually banned by several UN anti-torture statutes.

So, it was with much trepidation that I picked up a pack of Pepsi Throwback. Pepsi Throwback is sweetened with natural sugar (an unknown combination of cane sugar and beet sugar) instead of high fructose corn syrup which Pepsi had been using since the early 80's. Upon opening a can of Pepsi Throwback, I immediately noticed that it wasn't nearly as fizzy as so-called "Regular Pepsi". The fizz was so muted that I almost thought I had gotten a bad batch. I'm not complaining about it. In fact, it's quite pleasant to open up a can of soda without fearing that the stuff will explode all over the floor.

But, how does it taste? Pepsi Throwback tastes like Pepsi, but without the syrupy texture and without the signature heavy after-taste. This stuff actually makes me like Pepsi again. If they keep this stuff in production, rather than retracting it in a few weeks as planned, I might even forgive Pepsi Co for releasing Pepsi Blue into the world.

8 comments:

  1. I'm not a fan of over-caronation so I'm glad Geezer Pepsi has dialed it back a notch. Nothing like slamming a diet coke at a meeting and having your powerpoint presentation punctuated with burps. And cane sugar tastes much cleaner than corn syrup. But is cane sugar really healthier than corn syrup? If everyone rejects corn syrup will Iowa farmers go broke?

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  2. I remember blue pepsi! It was so bad that my college couldn't even give it away. No one would drink it. No amount of alcohol mixing made it any better either. We would rather drink the vodka straight then have Pepsi blue mixed in!

    This brought back fun memories for me! Thanks!

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  3. Geezer Pepsi! I love that term.

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  4. Now Coca-Cola just needs to follow suit....Oh wait...that can't happen, they would have to put Cocaine back in. That would make for some interesting marketing campaigns. Then Crystal Pepsi could make a comback with all new meaning!

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  5. Yeah, I wish Coca Cola would make a version containing sugar rather than HFCS.

    To primavera123, if everyone rejected HFCS, the corn industry would still be in good shape. Most of the food we eat is corn based to begin with, plus there's the new bio fuels industry that they've managed to worm their way into.

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  6. I think I heard that "Mexican cokes" are actually made with sugar and I heard they're quite delicious.

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  7. @XXX The Mexican cokes come with a paper sticker on the bottle. Some say Sugar, some say HFCS. They all taste like sugar, which is to say really really good.

    I like Pepsi Throwback a lot but the Sugar Mexi-Cokes are honestly superior. If you can find them. Pepsi Throwback is great in that it can be found everywhere. Cheap and easy. Love it.

    One thing I have noticed is that the cans explode if they get warm. Left some in my car trunk on a hot day and most of them deformed or detonated. Never seen this before with softdrinks. Suspect the energy level of the sugar might cause it, or maybe they are just unstable. Dunno. It's a great product. I hope Pepsi keeps it around.

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  8. Also like the taste, but cans exploded all over the car on a warm day.

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